Monday, 11 July 2011

W/C 07th July



This week we looked at similar already exiting products and anaylsed them. This is included the Digipak, Magazine advert and music video's analysis.

Also this week we looked at all the different types of equipment that is avaiable for us to use. We thought about why it would be good to use them.

W/C 30th June

Due to strike action, it meant that we lost a lesson this week, however we recovered this lesson on the following day, where we began to look at similar already existing products on the market. We began to anayse Digipack front covers, which is the front cover of the artist album, their released music video and lastly an anaysis of a magazine advert.

W/C 23rd June 2011

At the beginning on this lesson we looked at already existing music videos and disscussed what ws good about them and made a personal decision if we would like to use the same technique as what was used in the video. This was to try create some idea of how we would like our videos. The techniques that i decided would be could and would consider to use in my video were:

- Narrative Plot
- Butterfly Effect
- Multiple Personalities
- Screen within Screens
- Dance Routines
- Role Reversal
- Green Screen

I thought these techniques were good becuase they were affective. The videos that have used these techniques are memerable, and i blieve if you can automatically associate a song with its video, then the video has done its job well. This is what i would like to achieve with my video.




In the second part of the lesson we continued with our research.

Digipak Analysis

Analysis

Resource Audit

Friday, 8 July 2011

W/C 16th June 2011

This week we began the work for the course.


Firstly we put together a resource audit, which is all the resources that we have easy acess to, which might help to complete the music video. Its split into cast, crew, props and costume and lastly location. Who i know would be able to perform in front of a camera comfortably, who i know who is good with using camera's or the programmes needed to edit the film ect., what props or costumes i have access to and where where is close to me that i would be able to film the video.


Also this week we began to do our research into music videos. Topics to research into were:
- The purpose of Music Videos
- Development of Music Video's
- New Technologies/Directions
- Conventions of Music Videos
- Generic elements to Music Video's
- Technical features of Music Video's
- Theoretical approches to music video's
- Comtempoary issues surrounding Music Video's