Proposal

I am going to plan and produce a music video for Rihanna’s song, Take a Bow. The primary audience will be female, with a secondary audience of males because they’re of the attraction they may feel towards the female, in accordance to Goodwin’s theory where woman are viewed in a voyeuristic manner.

The genre of the song is R&B so I am going to make the video fit into this genre, so that Goodwin’s theory of visuals and lyrics are matching stands correct.

The female audience may be able to relate to her from past experiences they may have been through with their partners from the past.

I am going have a young attractive female playing the part of Rihanna, and I am also going to have a young male actor.

My initial idea is to have the actress in a dark room at the beginning of the video to portray the sadness and betrayal; shot using green screen and then edited to be a black background later in after affects. I am also planning to have the actress playing a glossy black piano.
The video will then cut to an outside location at the artist’s home, where she is kicking her ex partner out their home. The male actor in the video will be filmed banging on the door as if in first person from the actress’s point of view, looking from the bedroom window.
For the chorus of the song, as this is repeated throughout the song, I decided to continuously film this at the green screen location with the artist standing and camera positioned to show a medium long shot of the artist singing.
After the chorus and into the second verse, the female finally lets the male into the house and while he is begging for forgiveness, while she shows him to the bedroom to pack his bags. After he has packed his bags and is now leaving, he pauses before leaving the house and begs for forgiveness again.
To end the video the actress will be filmed in her bedroom where she gets out her box of memories and photos from under her bed, which I will shoot as a screen within a screen. Then she reflects on the good times she had and finally lets her emotions out and begins to cry, cutting to and from the studio location.

As a substantial amount of the video is filmed at the artist’s home, the visuals and the lyrics will match, as the song is about the male artist being kicked out. Green screen will be used for the chorus of the song as this is repeated throughout the song.

Upon release, I would hope for my video to go viral at first via social networking, YouTube in particular, and then for the song to get into the charts and be on music video channels, such as 4music and Viva which are free view channels; therefore, everyone who has a TV will have access to these channels. The video will also be released on other Sky channels such as MTV.