This week we have been thinking about the Digipak we will also be creating. As a class we thought of idea’s about the style we wanted it to look like. The four main ways of doing it are conceptual, promotional, artistic and technical. I have decided to do a mixture of conceptual and artistic. As you can see from the drafts I have designed, the concept is that the artist is feeling a mixture of two emotions, which can be seen through the split screen. Half of her is feeling fine and just wants to move on while the other half is feeling heart broken by what her boyfriend has done. My idea is artistic because of the extreme make up she is wearing, such as the heavy extravagant eye shadow and the bright pink lip stick. The shot I have decided on is an extreme close up so all you can see is the models face. This way the audience will be able to see the tears rolling down her face is greater depth and contrast this to the opposite emotion on the opposite side of her face. The design of the digipak is to signify that although she is putting on a brave face and pretending she doesn’t care, instead she is actually hurt on the inside.
Monday 26 September 2011
W/C 26th September
This week we have been thinking about the Digipak we will also be creating. As a class we thought of idea’s about the style we wanted it to look like. The four main ways of doing it are conceptual, promotional, artistic and technical. I have decided to do a mixture of conceptual and artistic. As you can see from the drafts I have designed, the concept is that the artist is feeling a mixture of two emotions, which can be seen through the split screen. Half of her is feeling fine and just wants to move on while the other half is feeling heart broken by what her boyfriend has done. My idea is artistic because of the extreme make up she is wearing, such as the heavy extravagant eye shadow and the bright pink lip stick. The shot I have decided on is an extreme close up so all you can see is the models face. This way the audience will be able to see the tears rolling down her face is greater depth and contrast this to the opposite emotion on the opposite side of her face. The design of the digipak is to signify that although she is putting on a brave face and pretending she doesn’t care, instead she is actually hurt on the inside.
Thursday 22 September 2011
Design Insiprations
Above is a mind map off all the idea's i have at this stage of the process, about the music video itself and also the digipak which will accompany the music video. Includes details such as location, actress/actor and digipak drafts.
Monday 19 September 2011
W/C 19th September
This week I have began to mind map the design inspirations in terms of similar music videos, location idea's, props and costume etc.
My main inspiration in terms of similar music video is Beyonce - irreplaceable. This video has inspired me the most because the storyline in the video is extremely similar to the story line in the song that I have chosen. Also, the video is set at home location and features the boyfriend being kicked out of the house.
I have also been looking back at the resource audit and the location reece I previously created and thinking more deeply into where I am going to film the video. I know I will be filming it at both a studio location and also a outside location, however now I am also certain about where exactly I will be filming. I am going to film at my friend Charlotte Urry’s house for the outside as she has huge gate outside her house which will make the video look more like the house belongs to a famous pop star, compared to a house that is on a busy road for example. However, for the inside shots I am mostly likely going to use my own house as I have a dressing room which will be useful for when I am doing shots in the mirror.
I have not completely decided what costume I will have my actors in, however I am thinking of using the beyonce video as something to copy and go along a similar route. However, in the Beyonce video, she looks glamorous, but for my video I am thinking of having the actress in home comfy clothing. The male actor will look very similar to how the male actor looks in my video inspiration.
I have now decided on the main actor and actress, who are Michael Zara and Shanice Angol.
My main inspiration in terms of similar music video is Beyonce - irreplaceable. This video has inspired me the most because the storyline in the video is extremely similar to the story line in the song that I have chosen. Also, the video is set at home location and features the boyfriend being kicked out of the house.
I have also been looking back at the resource audit and the location reece I previously created and thinking more deeply into where I am going to film the video. I know I will be filming it at both a studio location and also a outside location, however now I am also certain about where exactly I will be filming. I am going to film at my friend Charlotte Urry’s house for the outside as she has huge gate outside her house which will make the video look more like the house belongs to a famous pop star, compared to a house that is on a busy road for example. However, for the inside shots I am mostly likely going to use my own house as I have a dressing room which will be useful for when I am doing shots in the mirror.
I have not completely decided what costume I will have my actors in, however I am thinking of using the beyonce video as something to copy and go along a similar route. However, in the Beyonce video, she looks glamorous, but for my video I am thinking of having the actress in home comfy clothing. The male actor will look very similar to how the male actor looks in my video inspiration.
I have now decided on the main actor and actress, who are Michael Zara and Shanice Angol.
Wednesday 14 September 2011
Proposal
I am going to plan and produce a music video for Rihanna’s song, Take a Bow. The primary audience will be female, with a secondary audience of males because they’re of the attraction they may feel towards the female, in accordance to Goodwin’s theory where woman are viewed in a voyeuristic manner.
The genre of the song is R&B so I am going to make the video fit into this genre, so that Goodwin’s theory of visuals and lyrics are matching stands correct.
The female audience may be able to relate to her from past experiences they may have been through with their partners from the past.
I am going have a young attractive female playing the part of Rihanna, and I am also going to have a young male actor.
My initial idea is to have the actress in a dark room at the beginning of the video to portray the sadness and betrayal; shot using green screen and then edited to be a black background later in after affects. I am also planning to have the actress playing a glossy black piano.
The video will then cut to an outside location at the artist’s home, where she is kicking her ex partner out their home. The male actor in the video will be filmed banging on the door as if in first person from the actress’s point of view, looking from the bedroom window.
For the chorus of the song, as this is repeated throughout the song, I decided to continuously film this at the green screen location with the artist standing and camera positioned to show a medium long shot of the artist singing.
After the chorus and into the second verse, the female finally lets the male into the house and while he is begging for forgiveness, while she shows him to the bedroom to pack his bags. After he has packed his bags and is now leaving, he pauses before leaving the house and begs for forgiveness again.
To end the video the actress will be filmed in her bedroom where she gets out her box of memories and photos from under her bed, which I will shoot as a screen within a screen. Then she reflects on the good times she had and finally lets her emotions out and begins to cry, cutting to and from the studio location.
As a substantial amount of the video is filmed at the artist’s home, the visuals and the lyrics will match, as the song is about the male artist being kicked out. Green screen will be used for the chorus of the song as this is repeated throughout the song.
Upon release, I would hope for my video to go viral at first via social networking, YouTube in particular, and then for the song to get into the charts and be on music video channels, such as 4music and Viva which are free view channels; therefore, everyone who has a TV will have access to these channels. The video will also be released on other Sky channels such as MTV.
Monday 12 September 2011
W/C 12th September
Since returning back to school, I have wrote my proposal for the music video I have decied on filming, which is Rihanna's Take a Bow. The proposal outline's who the mucis video is for, what is about, where it will be filmed, how I intend on filiming it and any influences I have.
Since returning back to school, I have wrote my proposal for the music video I have decided on filming, which is Rihanna's Take a Bow. The proposal outline's who the music video is for, what is about, where it will be filmed, how I intend on filming it and any influences I have. I have now decided on the main actor and actress, who are Michael Zara and Shanice Angol.
The target audience I have in mind is mainly a young female. I have chose this audience because I think they will be the people who will be able to relate to the story of the video the most as they may have been though similar experiences themselves.
The song I have chosen is about a couple who have recently broken up because the artist has found out about an affair that her boyfriend has been having. However, she is applauding him for keeping the lie he was living well hidden. Therefore, the music video will be go along with this storyline.
I have not yet completely decided where I will be filming the video; however I do know it will be both an outside location and studio location. The outside location will be a house, as the boyfriend is being kicked out of the house. And the studio location will be in a green screen room.
Since returning back to school, I have wrote my proposal for the music video I have decided on filming, which is Rihanna's Take a Bow. The proposal outline's who the music video is for, what is about, where it will be filmed, how I intend on filming it and any influences I have. I have now decided on the main actor and actress, who are Michael Zara and Shanice Angol.
The target audience I have in mind is mainly a young female. I have chose this audience because I think they will be the people who will be able to relate to the story of the video the most as they may have been though similar experiences themselves.
The song I have chosen is about a couple who have recently broken up because the artist has found out about an affair that her boyfriend has been having. However, she is applauding him for keeping the lie he was living well hidden. Therefore, the music video will be go along with this storyline.
I have not yet completely decided where I will be filming the video; however I do know it will be both an outside location and studio location. The outside location will be a house, as the boyfriend is being kicked out of the house. And the studio location will be in a green screen room.
Thursday 8 September 2011
Permission To Use Material Email
Now i have decided i am going to be using Rihana - Take a Bow, i researched into who the publishers ogf the song are, and got in contact with the to ask their permission to use their material, for copyright purposes.
Sunday 4 September 2011
Hoilday Diary
Over the past 6 weeks I have been thinking long and hard about the video that I want to shoot when returning to school in year 13. i have had many idea's to think about.
To help me make my decision, I continued with the research and planning work, as you can see I have added '10 iconic Stills', 'Location Reece' '2 Final Idea's' and lastly the 'Song Lyric Analysis'
The 10 iconic stills was a help because it enabled me to look back at some of the most memorable music video's we have and thinking what it is about them that we remember. I then thought, would I be able to create a similar effect in my video.
The location Reece allowed me to think about the places I have available to me to shoot my video, or places I would like to shoot my video.
I then narrowed down my thinking to just 2 songs. There are very different from each other, which made my decision harder. So I made a table and took myself through what would happen in the video, and then decided which video if I was to watch it would prefer to watch.
My decision was made and I decided to go with 'Rihanna - Take a Bow', because i thought the idea I had for this video was more realistic. So I analysed the lyrics of the song, and thought about the meaning of the lyrics. This will later help me when casting for my video, because I know the sort of attitude the actress will need to have.
To help me make my decision, I continued with the research and planning work, as you can see I have added '10 iconic Stills', 'Location Reece' '2 Final Idea's' and lastly the 'Song Lyric Analysis'
The 10 iconic stills was a help because it enabled me to look back at some of the most memorable music video's we have and thinking what it is about them that we remember. I then thought, would I be able to create a similar effect in my video.
The location Reece allowed me to think about the places I have available to me to shoot my video, or places I would like to shoot my video.
I then narrowed down my thinking to just 2 songs. There are very different from each other, which made my decision harder. So I made a table and took myself through what would happen in the video, and then decided which video if I was to watch it would prefer to watch.
My decision was made and I decided to go with 'Rihanna - Take a Bow', because i thought the idea I had for this video was more realistic. So I analysed the lyrics of the song, and thought about the meaning of the lyrics. This will later help me when casting for my video, because I know the sort of attitude the actress will need to have.
Location Recce
Covent Garden
This is a popular tourist attraction, however due to its busy busling atmosphere, this might also make it difficult to film there
This is a popular tourist attraction, however due to its busy busling atmosphere, this might also make it difficult to film there
London Area
An iconic scene, which would be ideal for the opening of a music video to set the scene as the audeince wold instantly reconise the location
An iconic scene, which would be ideal for the opening of a music video to set the scene as the audeince wold instantly reconise the location
London Area
China Town
Similarly to Covent Garden, china town has a distinct oriental theme and would be a good night location to film when all the lights are on, but again because it is such a famous tourist attraction this could create problems for filming
Similarly to Covent Garden, china town has a distinct oriental theme and would be a good night location to film when all the lights are on, but again because it is such a famous tourist attraction this could create problems for filming
Also known as theatreland. Again a very busy tourist attraction so this could pose difficulties if trying to film
Leicester Square
Dressing Room - My House
This would be a good location to film because it is a very bright and has a mirror in so it would be good for doing close ups of an actress doing her make up
This would be a good location to film because it is a very bright and has a mirror in so it would be good for doing close ups of an actress doing her make up
Costa Del Sol, Spain
This would be an ideal location because it is a very popular set for many music video's, especially those released during the summer.
This would be an ideal location because it is a very popular set for many music video's, especially those released during the summer.
Costa Del Sol, Spain
Gran Caneria
Wembly Arena
Wembly would be a good location because the stadium is well known, so people would be able to relate to the video
Wembly would be a good location because the stadium is well known, so people would be able to relate to the video
Friday 2 September 2011
Feedback
Audience Feedback Form Proposal)
This is the feedback that i recieved on my inital idea, the proposal. overal, it seems my target audeinec are pleased with what i have planned, but have still given me advice on aspects that could be improved. I am also going to continue to collect feedback at later stages though the process.
This is the feedback that i recieved on my inital idea, the proposal. overal, it seems my target audeinec are pleased with what i have planned, but have still given me advice on aspects that could be improved. I am also going to continue to collect feedback at later stages though the process.
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